Post by account_disabled on Mar 4, 2024 6:12:26 GMT -4
Social Media specialists often refer to famous brands as examples to demonstrate the success of an Instagram account: "do like Nike or Mastercard and you will be successful". Let's find out how the Instagram accounts of big companies work and if they are all really successful (the answer is: no). Nike Nike's account has over 72 million followers, making it one of the most followed accounts on the platform. Characteristics: The account is almost devoid of advertising, replacing it with presentations of new footwear models (the most technological and innovative). The main focus is on the stories. Nike publishes many stories about the athletes it supports (called endorsers), and they are usually very personal. As a rule, the stories are about overcoming one's limits, with a “he/she was like this and now he/she has become like this” formula. The descriptions of the publications are short and with extensive use of hashtags.
All athletes are mentioned without any error. 80% of all publications Germany Phone Number are videos. Boeing The American aircraft manufacturing corporation has 420,000 followers – half as many as its competitor Airbus. Characteristics: It is clear that ordinary car lovers are their audience. This is why they write in a clear and simple way focusing on the characteristics of the aircraft. People and their stories are a rare phenomenon up here. Even if a publication concerns a person, it is still related to some news. About half of the publications concern topics such as military aircraft production and aerospace activities. It seems Boeing isn't making the best use of Instagram's latest tools. They keep posting collages of small images instead of using galleries. Furthermore, the general idea of the account is very vague. It is not clear what Boeing wants to communicate to its users. Emirates The largest airline in the world has 2 million followers and very low engagement.
Characteristics: Emirates publishes two types of content: aircraft and cabin crew. Almost nothing else. If the images are of people, they are always in groups of a minimum of 2 up to small crowds. The only one lucky enough to be self-published was Ronaldo. It seems like the account needs to come up with a visual concept. The contents consist of extremely different photos: professional drone shots, amateur fleeting shots, video game screenshots, and collages with quotes from sheikhs. Everything in chaotic order. Even worse, it's unclear why the account exists. We are undecided whether their aim is to attract attention with: the magnificence of UAE, the beauty of Dubai and the flight attendants, or the wealth and sponsors? MasterCard This payment system tries to make his account democratic but at the same time, for some reason, flaunts an opulent lifestyle to his 62 thousand followers. Characteristics: This professional account appears somewhat amateurish at first glance. The contents try to impress with totally different things and without style or themes.
All athletes are mentioned without any error. 80% of all publications Germany Phone Number are videos. Boeing The American aircraft manufacturing corporation has 420,000 followers – half as many as its competitor Airbus. Characteristics: It is clear that ordinary car lovers are their audience. This is why they write in a clear and simple way focusing on the characteristics of the aircraft. People and their stories are a rare phenomenon up here. Even if a publication concerns a person, it is still related to some news. About half of the publications concern topics such as military aircraft production and aerospace activities. It seems Boeing isn't making the best use of Instagram's latest tools. They keep posting collages of small images instead of using galleries. Furthermore, the general idea of the account is very vague. It is not clear what Boeing wants to communicate to its users. Emirates The largest airline in the world has 2 million followers and very low engagement.
Characteristics: Emirates publishes two types of content: aircraft and cabin crew. Almost nothing else. If the images are of people, they are always in groups of a minimum of 2 up to small crowds. The only one lucky enough to be self-published was Ronaldo. It seems like the account needs to come up with a visual concept. The contents consist of extremely different photos: professional drone shots, amateur fleeting shots, video game screenshots, and collages with quotes from sheikhs. Everything in chaotic order. Even worse, it's unclear why the account exists. We are undecided whether their aim is to attract attention with: the magnificence of UAE, the beauty of Dubai and the flight attendants, or the wealth and sponsors? MasterCard This payment system tries to make his account democratic but at the same time, for some reason, flaunts an opulent lifestyle to his 62 thousand followers. Characteristics: This professional account appears somewhat amateurish at first glance. The contents try to impress with totally different things and without style or themes.