Post by account_disabled on Mar 6, 2024 2:31:01 GMT -4
Ever heard of marketing automation ? Today it is increasingly important to delve into this topic because it represents the future of online promotion. At least if we are talking about large processes and repetitive activities. There is a possibility on the horizon: you can make different digital marketing automations, obviously managed by adequate tools and a human mind capable of organizing workflows, do the most tedious activities. Marketing Automation, what it is and what it is for Activities that no being with intellect and conscience would want to do. Would you be able to send a welcome message to every person who signs up to the database? Or to send a thank you email after every purchase made on e-commerce? This is automation marketing we like. What is marketing automation and how it works Subjects What is marketing automation and how it works Benefits of marketing automation for the funnel How to choose marketing automation tools How it blends with other marketing strategies Examples of marketing automation campaigns The evolution of this strategy for your company Let's start this article with a clear definition: marketing automation is the set of techniques and strategies to automate a series of activities necessary to achieve your goals.
The starting point is the same. That is, improving results and achieving Venezuela Phone Number optimization of large numbers. Automation and artificial intelligence are exploited to automate a series of operations that could not be performed otherwise. Obviously in this process it is important to consider the contribution of marketing automation software which becomes fundamental for transforming data into workflows. Benefits of marketing automation for the funnel The concrete and tangible benefits that a company can obtain by implementing a marketing automation path in its sales funnel are interesting. For example, there is a great saving of time and resources: those who deal with digital marketing can automate repetitive activities such as planning Social media posts. Customer communications. ADV. Email marketing actions. A large part of the sector is aimed precisely at the possibility of sending e-mail messages to contacts when they perform certain actions , such as registering in the database or making a purchase. But there are triggers that concern the status of the lead , prospect or customer . For example, you can send a happy birthday email with a gift on the day a user celebrates her birth. Benefits of marketing automation for the funnel You can only do this with automation. All this in favor of maximum personalization of digital marketing around the customer. And those who deal with this sector know that customization is one of the keys to success.
Just take a look at this graphic to contextualize the benefits of marketing automation. How to choose marketing automation tools Clearly, marketing automation work is based on strategy but also on the choice of certain tools and instruments that allow these automations to be put into practice in a structured and precise way. The starting point is the CRM, or the customer relationship management program to manage relationships with customers. Here you can capture leads and feed them into a sales funnel to ensure every step is automated. Within this path there must be a tool for doing email marketing such as, for example, Mailchimp which is one of the favorite tools for doing marketing automation. Those who need homogeneous management of sales contacts and email marketing can use advanced CRMs such as Salesforce and Hubspot, otherwise there are classic programs for sending newsletters. How it blends with other marketing strategies The world of marketing automation integrates into your reality in a (theoretically) very simple way: by connecting the disjointed dots of communication. For example, with specific tools it can reduce friction between user experience and company by connecting teams, collecting data in a format that can be used by everyone. You can give life to activities that were previously unthinkable due to the amount of work they involve. With marketing automation – and tools like Sendinblue, Mailup, ActiveCampaign, Marketo – you can collect a large amount of data about customer habits and create more effective communications.
The starting point is the same. That is, improving results and achieving Venezuela Phone Number optimization of large numbers. Automation and artificial intelligence are exploited to automate a series of operations that could not be performed otherwise. Obviously in this process it is important to consider the contribution of marketing automation software which becomes fundamental for transforming data into workflows. Benefits of marketing automation for the funnel The concrete and tangible benefits that a company can obtain by implementing a marketing automation path in its sales funnel are interesting. For example, there is a great saving of time and resources: those who deal with digital marketing can automate repetitive activities such as planning Social media posts. Customer communications. ADV. Email marketing actions. A large part of the sector is aimed precisely at the possibility of sending e-mail messages to contacts when they perform certain actions , such as registering in the database or making a purchase. But there are triggers that concern the status of the lead , prospect or customer . For example, you can send a happy birthday email with a gift on the day a user celebrates her birth. Benefits of marketing automation for the funnel You can only do this with automation. All this in favor of maximum personalization of digital marketing around the customer. And those who deal with this sector know that customization is one of the keys to success.
Just take a look at this graphic to contextualize the benefits of marketing automation. How to choose marketing automation tools Clearly, marketing automation work is based on strategy but also on the choice of certain tools and instruments that allow these automations to be put into practice in a structured and precise way. The starting point is the CRM, or the customer relationship management program to manage relationships with customers. Here you can capture leads and feed them into a sales funnel to ensure every step is automated. Within this path there must be a tool for doing email marketing such as, for example, Mailchimp which is one of the favorite tools for doing marketing automation. Those who need homogeneous management of sales contacts and email marketing can use advanced CRMs such as Salesforce and Hubspot, otherwise there are classic programs for sending newsletters. How it blends with other marketing strategies The world of marketing automation integrates into your reality in a (theoretically) very simple way: by connecting the disjointed dots of communication. For example, with specific tools it can reduce friction between user experience and company by connecting teams, collecting data in a format that can be used by everyone. You can give life to activities that were previously unthinkable due to the amount of work they involve. With marketing automation – and tools like Sendinblue, Mailup, ActiveCampaign, Marketo – you can collect a large amount of data about customer habits and create more effective communications.