Post by ivykhan885 on Mar 10, 2024 0:29:36 GMT -4
TikTok, the most popular social network among very young people, is turning into a real competitor for Google in terms of web searches. This is the news reported by the sector magazine Social Media Today . The growth of the Chinese giant is proving to be unstoppable: after having enjoyed some success as a social network, TikTok seems to have all it takes to establish itself as a search engine as well. Google itself has recently begun to consider it a "threat" to its leadership, so much so that Senior Vice President Prabhakar Raghavan stated: “According to our studies, around 40% of young people, when looking for a place to have lunch, do not use Google Search or Google Maps, but use TikTok and Instagram directly”. If these apps are actually acquiring almost half of users' web searches, it means that having a TikTok channel for a brand is no longer something optional, but essential to be able to intercept Millennials and Generation Z. Listening hoteliers, if you are not yet present on TikTok, you should start covering this channel too. Here on Booking Blog you will find numerous tips on how to use
The main functions of the ByteDance app to your advantage. The transformation of Douyin in China The idea of a social network that also turns into a search engine is not a totally new concept . This is what happened in China to Douyin, the eastern version of the TikTok app. Since many of the videos that are posted daily on Douyin are geolocalized and automatically divided into categories such as restaurants, tourist attractions, hotels, culture, entertainment, shopping, etc.... users have started to use them as a starting point to find interesting places to visit and Things to do. Indeed, Chinese Australia Telegram Number Data companies manage to attract new customers through the app by integrating basic information, waiting list support and coupons. Thanks to the decision to dedicate a section of the feed entirely to stream e-commerce , the social network is also becoming a powerful online shopping platform. Given the success achieved in China, the parent company ByteDance has decided to introduce the same functions on TikTok for the Western world, with mixed results for the moment. However, if we consider Ragahvan's words mentioned above, TikTok is turning into an indispensable tool for all brands to reach new market segments and maximize their online interests. TikTok also leads in Discover TikTok is also emerging in the Discover field.
thanks to the introduction of a series of new features. Recently, in fact, it has started experimenting with linked keywords within comments and video descriptions, in order to guide users towards discovering the most popular trends at the moment. As you can see in this example, certain keywords such as product names now automatically link to search results for that term , helping to facilitate more search activity and keep users discovering products directly from the app . This new feature, combined with streamed e-commerce, could help brands build awareness among their target audience and highlight specific products in the app. If we add to this that, according to Cloudflare data, in 2021 TikTok.com overtook Google as the most visited domain in the world , a fairly clear picture emerges of how the Chinese social network will have a key function regarding the Discover function in course of 2022. Big G's reaction At this point you may be wondering how Google is moving in the face of TikTok's advance. Well, the Mountain View giant certainly has no intention of standing by while the Chinese social network conquers its market. Big G has in fact begun.
The main functions of the ByteDance app to your advantage. The transformation of Douyin in China The idea of a social network that also turns into a search engine is not a totally new concept . This is what happened in China to Douyin, the eastern version of the TikTok app. Since many of the videos that are posted daily on Douyin are geolocalized and automatically divided into categories such as restaurants, tourist attractions, hotels, culture, entertainment, shopping, etc.... users have started to use them as a starting point to find interesting places to visit and Things to do. Indeed, Chinese Australia Telegram Number Data companies manage to attract new customers through the app by integrating basic information, waiting list support and coupons. Thanks to the decision to dedicate a section of the feed entirely to stream e-commerce , the social network is also becoming a powerful online shopping platform. Given the success achieved in China, the parent company ByteDance has decided to introduce the same functions on TikTok for the Western world, with mixed results for the moment. However, if we consider Ragahvan's words mentioned above, TikTok is turning into an indispensable tool for all brands to reach new market segments and maximize their online interests. TikTok also leads in Discover TikTok is also emerging in the Discover field.
thanks to the introduction of a series of new features. Recently, in fact, it has started experimenting with linked keywords within comments and video descriptions, in order to guide users towards discovering the most popular trends at the moment. As you can see in this example, certain keywords such as product names now automatically link to search results for that term , helping to facilitate more search activity and keep users discovering products directly from the app . This new feature, combined with streamed e-commerce, could help brands build awareness among their target audience and highlight specific products in the app. If we add to this that, according to Cloudflare data, in 2021 TikTok.com overtook Google as the most visited domain in the world , a fairly clear picture emerges of how the Chinese social network will have a key function regarding the Discover function in course of 2022. Big G's reaction At this point you may be wondering how Google is moving in the face of TikTok's advance. Well, the Mountain View giant certainly has no intention of standing by while the Chinese social network conquers its market. Big G has in fact begun.